The Mindset Question: Scarcity or Abundance

What Do You Want for Yourself, Scarcity or Abundance?
Funny question, I admit. Everybody wants for himself a mindset and a life of abundance. But then: why are so many people ruled by fear to miss something, by lack of confidence and self determination. The answer hides in the next question:

What Do Other People Want for You?
You bet there are plenty of people who would like to see you full of fear and negative expectations. Why? A mind dominated by fear and expectation of scarcity can be manipulated easily.
Example: Somebody comes along offering you a share of the Brooklyn Bridge. Today, but only today you get the part ownership certificate only for 50 Dollars. It will allow you to pass the bridge for lifetime! If not, there will soon be a time where you have to pay 50 bucks per day to pass. (Do not laugh! Many “Get Rich Quick” offers work exactly that way)
Some people dominated by fear might think: “Maybe I need the certificate tomorrow and buy it. This way they can be sure that they can still cross the river. Result: Money gone, no longer available for things really needed, and another useless object collecting dust on your hard disk, or occupying space in your living room. The irony: tomorrow comes something else along, something you really need. you had searched for it for weeks. But now no money available. It went yesterday to buy that brand new dust collector. Anyway, this is proof that you cannot expect that you can get things when you really need them. Proof of a world ruled by scarcity. Yes, life is so hard!
Many people know, consciously or intuitively, that it is easy to rule a person dominated by fear. So they spread stress and fear in their surrounding, making sure that as many people in their reach are focused on what they do not have. If they want you to behave in a certain way, they you offer a small incentive – and yep: Get it while you can take it! Forget this little string attached. You end up with something you may need maybe at some future time, but you paid a steep price for it, in terms of money, health, relationship or whatever. The next day you need money, energy or support from others, but there is barely anything left. Yes, life is hard!

What to Do About It
It sounds simple: you have to rule your own mind, make conscious decisions of what you want and need. Then go for it, and you will get most of it. This experience will help to grow your confidence and it will tell your mind again and again, that the world – or God – provides to you enough of everything you need. You will learn to focus on the good things you have and use. Life is so sweet, a song full of energy. People volunteer to help you because they enjoy to be with you. Even some money will be available when needed, because you do not throw it away for all those dust collectors.

Mindset of abundance means to live a live governed by an attitude of gratitude and confidence. It does not mean to pretend that you are rich or have unlimited resources. Happiness is an obligation. This does not mean you should lie to yourself about your circumstance, happiness needs truth. But if you allow confidence to govern your mind and develop a habit of deliberate decision making, your resources will also grow.

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Email Marketing and Mobile Internet

I remember the time when I bought my first smartphone. I did so because I wanted to be able to access my email when I was on the road. Now, why do I come up today with this old story? I want to come back to some basics, which are easily forgotten in all this noise about mobile marketing. It pays to approach new things by building on the things that are already working.

Email is the mother of mobile internet services

Today more mobile devices are connected to the internet than old-fashioned PCs. And this is not a fad, more mobile devices come to the market with more capabilities etc. The networks become faster and cover more and more areas. But it is remarkable that Google develops a new offer Email to SMS while the mobile internet explodes. And Google is a main driver of the mobile internet development.
The reasoning behind this offer is simple: extending the reach. Normal mobile phone connections are now available almost all over the world, even in rural areas where you do not have land line phones. So Google makes email service available to people in these areas via SMS, extending the reach of Gmail hugely.

Different communication needs demand different messaging modes
Google people are smart. And obviously they did not forget the basic reason for all this online and mobile services: connecting people. There are simple phone calls. There are super fast chat services, even for voice and video communications. And they are fine, if you have the required hardware and infrastructure behind you, and the time and wish to be personally available.
But then there is also information you want to access on your own schedule, and possibly keep it for the record in a searchable data store to access it easily when needed. This applies to many formal communications, like invoices, receipts etc, and for information which is worth receiving and keeping, without allowing it to control your time. This is the job of email.

Email is a Medium for High Quality Information
This means email is the medium to send substantial information, which might be stored and searched later, but does not need immediate response. The recipient can access that information almost wherever he is, at a time of his choosing and then organize and prioritize it. If you keep this in mind and choose email as communications mode only if appropriate for the information at hand, you have a good chance to reach with your email not only your recipient’s inbox, but also your recipient’s mind.
Johannes Stockburger, EzineArticles Platinum Author
How to create a sustainable email marketing system
I have published the book Email Marketing Essentials which explains in detail the technical aspects of setting up a email marketing system to promote your businesses, your products and your brand. If you are interested in using email successfully, have a look. It is available as PDF, as Kindle ebook for Amazon and in the epub ebook format suitable for Google and Apple devices as well as for most ebook readers. To find out more, click on the link below …

Click here to find more out about my book Email Marketing Essentials

No Marketing without Email

“No marketing without email” is a bold statement. But if you think for a moment about it, it becomes obvious. Just think about the sales process of any product: The purchase confirmation is sent through email, and this is true of almost every form of payment.
Product delivery is often also done by email. This is obvious for any downloadable product or membership website. You will receive the information needed to access the product via email. But the role of email is much bigger. Think of the process booking a flight. The ticket will come through email. The flight schedule and any schedule changes will come through email. If you purchase the allowance to carry extra luggage, the confirmation comes through email.
Think about customer support: whenever you lodge a request through a customer support system, you will receive an email containing either the answer or information how to access the answer to your request.
Email Marketing also has a strong role in product promotion. The ebook Email Marketing Essentials shows you how to do it correctly. And this is important. Mistakes here can kill your business.
The Power of Email
There are several features of email making it so powerful. This combination is not available with any other medium, online or offline.

  • Email offers instant one to one communication 24 hours a day
  • The writer and the reader do not need to be active at the same time
  • It is easy to keep old email messages, to organize them, archive them and to search them
  • Email automation

Email Marketing Challenges
It is always important to handle powerful tools correctly. You have to know what you do and you need to use proper techniques. Just think about a knife. Our life would be unthinkable without knifes. But improperly used they can do great damage and even kill a person.
For the use of email in business the situation is very similar. You cannot have a business without having at least an email address. But if you use email improperly it can destroy your business completely and hurt even your personal life severely.

Email Automation
Email automation has two sides: many if not most emails are sent automatically. They are triggered by a related action, or at a predetermined time. Examples are order confirmations, reminders to a birthday or important deadline. Courses consisting of a series of emails are sent automatically. Autoresponder sequences designed to support the promotion of a product or service are also managed by automatic triggers and schedules.
But the other side of email automation is located at the side of the email recipient. When an email reaches the server of your email service provider, it is categorized by spam filters. Obvious spam or malicious email connected to viruses or fraud will be deleted before they reach your computer or mobile phone. Others will be forwarded to your email program, but then sorted out into a bulk or spam folder. This happens often to newsletters, purchase confirmations and promotional emails. Email in the bulk folder might be legitimate or not. The user is able to whitelist email addresses, so that they do not land in a spam folder and will be delivered to the inbox.
The next layer of email automation is controlled by the user. He can configure rules for email reaching his inbox. This is about marking email as important, copying or moving it to special folders where they are later easily available.
Email Marketing Challenges
As an email marketer you have three main hurdles to master:

  1. Your email need to be delivered to the recipient
  2. The recipient has to open and read the email
  3. The recipient has to act on your email

It is certainly not easy to overcome all three hurdles. The key is here to understand how human behavior and technical details of email programs interact and influence human behavior.
Email Marketing Essentials is an ebook full of actionable advice drawing on extensive testing and experience of several highly successful email marketers. It is a quick read, available in in Kindle and ePub format, plus as PDF for an easy printout.

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Mobile Apps – the Future of Marketing

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