July 10, 20160Comments

How to Choose Your Customers

When I just started out in marketing, someone told me: “Your prospects need to earn the privilege to be your clients” At the time, I thought this is a nice...

by Johannes Stockburger

Fundamentals

May 5, 20161Comments

Success by Selling with Integrity

Why is Porsche’s Return on Sales rate for 2014 15,8%, while Volkswagen Passenger Cars posts only 2,5% Return on Sales? What is the secret behind Amazon’s...

by Johannes Stockburger

Conversion

Fundamentals

March 1, 20160Comments

Selling with Integrity – Part 1

This video discusses an Amazon product page offering a book for sales to find out how they are selling. Is Selling with Integrity a pipe dream? Or is it the way of the...

by Johannes Stockburger