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Free Chapter of Email Marketing Essentials
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I remember the time when I bought my first smartphone. I did so because I wanted to be able to access my email when I was on the road. Now, why do I come up today with this old story? I want to come back to some basics, which are easily forgotten in all this noise about mobile marketing. It pays to approach new things by building on the things that are already working.
Email is the mother of mobile internet services
Today more mobile devices are connected to the internet than old-fashioned PCs. And this is not a fad, more mobile devices come to the market with more capabilities etc. The networks become faster and cover more and more areas. But it is remarkable that Google develops a new offer Email to SMS while the mobile internet explodes. And Google is a main driver of the mobile internet development.
The reasoning behind this offer is simple: extending the reach. Normal mobile phone connections are now available almost all over the world, even in rural areas where you do not have land line phones. So Google makes email service available to people in these areas via SMS, extending the reach of Gmail hugely.
Different communication needs demand different messaging modes
Google people are smart. And obviously they did not forget the basic reason for all this online and mobile services: connecting people. There are simple phone calls. There are super fast chat services, even for voice and video communications. And they are fine, if you have the required hardware and infrastructure behind you, and the time and wish to be personally available.
But then there is also information you want to access on your own schedule, and possibly keep it for the record in a searchable data store to access it easily when needed. This applies to many formal communications, like invoices, receipts etc, and for information which is worth receiving and keeping, without allowing it to control your time. This is the job of email.
Email is a Medium for High Quality Information
This means email is the medium to send substantial information, which might be stored and searched later, but does not need immediate response. The recipient can access that information almost wherever he is, at a time of his choosing and then organize and prioritize it. If you keep this in mind and choose email as communications mode only if appropriate for the information at hand, you have a good chance to reach with your email not only your recipient’s inbox, but also your recipient’s mind.
How to create a sustainable email marketing system
I have published the book Email Marketing Essentials which explains in detail the technical aspects of setting up a email marketing system to promote your businesses, your products and your brand. If you are interested in using email successfully, have a look. It is available as PDF, as Kindle ebook for Amazon and in the epub ebook format suitable for Google and Apple devices as well as for most ebook readers. To find out more, click on the link below …
Click here to find more out about my book Email Marketing Essentials
Be Part of the Success Storiy of Emerging Economies
Selling information products through the internet is an easy way to connect to the dynamic economies in asia and shield yourself from the impact of economic crises in the US and Western Europe.
Huge demand for Know How
Emerging economies, who are either rich in natural resources like Russia, Middle Eastern countries and Barzil, or buying producers in the sector aggresively, like China, need as a second ingredient to develop wealth all kinds of know how.
They are willing to spend even billions of Dollars or Euro to buy themselfs into companies like Daimler, Porsche, or last year into US banks, just to get access to technology.
This shows, that there is big demand in information products. If you know, where to find them, you can sell them for a nice commission. And you can develop expertise on your own, which you can sell also.
Become an Expert
This demand for information products is not confined to high tech. It can be things like explaining the mechanisms of western societies in a way understandable for outsiders, or simple step by step guides in the internet.
If you invest your time and effort, you can easily carve out a niche of expertise for yourself, and sell your knowledge to this huge market of people, who want nothing more than to learn and grow in terms of personality and productivity (wealth):