Why is Porsche’s Return on Sales rate for 2014 15,8%, while Volkswagen Passenger Cars posts only 2,5% Return on Sales? What is the secret behind Amazon’s seemingly unstoppable growth?


Video length: 21 minutes

This video discusses the impact good or weak customer relationships on growth and profitability of a business, using Amazon, Volkswagen and Porsche as examples.

What do you think, why can Porsche charge almost 20% more for a car, which is sold only with little modifications as Volkswagen for a much lower price? Is it indeed customer relationship, or is there another reason?

Please share your thoughts in the comment section.

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