Why is Porsche’s Return on Sales rate for 2014 15,8%, while Volkswagen Passenger Cars posts only 2,5% Return on Sales? What is the secret behind Amazon’s seemingly unstoppable growth?
Video length: 21 minutes
This video discusses the impact good or weak customer relationships on growth and profitability of a business, using Amazon, Volkswagen and Porsche as examples.
What do you think, why can Porsche charge almost 20% more for a car, which is sold only with little modifications as Volkswagen for a much lower price? Is it indeed customer relationship, or is there another reason?
Please share your thoughts in the comment section.