Traffic is like the blood of all online activities: If nobody sees you article, photo, video, there is no sense in publishing it.
But not all traffic is equal:
The people who see you message on their screen need to
- be interested in the topic
- believe that you can give a valuable input
- give you at least some trust
You need to have that in mind if you start to channel traffic to you new web business, no matter what is the source of traffic. In essence you need to build an audience. This means you need to build a relationship to people who value your input, and who are willing to listen, if you send them a message.
If you have already an audience in the offline world, you can draw them into your internet world. This is the case if you have already a brick-and-mortar business. You can draw your existing customers and prospects into your internet activities by providing through the web enhanced service, like support videos, 24 hour ordering etc.
To get additional people into your audience, you can use many methods. Some of the more popular are:
- paid advertisements
- article marketing
- social networks
- teleseminars or webinars
About each of this methods there is a lot of material and training courses available. And it is important to master the ones you use. So, the best approach would be in the beginning to study one or two in depth.
I one of the next posts I will discuss some characteristics of each method. This will help to decide which is the best to start.